Email Marketing
E-mail marketing (on the Internet) is popular with companies for several reasons:
- A mailing list provides the ability to distribute information
to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or
printed newsletters, e-mail is less expensive.
- An exact return on investment can be tracked ("track to basket")
and has proven to be high when done properly. E-mail marketing is often
reported as second only to search marketing as the most effective online
marketing tactic.
- The delivery time for an e-mail message is short (i.e., seconds or
minutes) as compared to a mailed advertisement (i.e., one or more days).
- An advertiser is able to "push" the message to its audience, as
opposed to website-based advertising, which relies on a customer to visit
that website.
- E-mail messages are easy to track. An advertiser can track users via
autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts,
click-throughs, etc. These mechanisms can be used to measure open rates,
positive or negative responses, and to correlate sales with marketing.
- Advertisers can generate repeat business affordably and automatically.
- Advertisers can reach substantial numbers of e-mail subscribers who have
opted in (i.e., consented) to receive e-mail communications on subjects of
interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- Specific types of interaction with messages can trigger other messages
to be delivered automatically, or other events, such as updating the profile
of the recipient to indicate a specific interest category.
- E-mail marketing is paper-free (i.e., "green").
If you've wanted to use email marketing in your organisation, or deliver
email newsletters to your subscribers, but you didn't want to use complex,
confusing software that's too technical, Email Marketing Director is the
perfect choice for you.
It's amazingly easy to install, easy to configure and easy to use. Most users
can send their first email campaign in under fifteen minutes, and sending subsequent
campaigns takes mere seconds. Even if you have no technical background whatsoever,
Email Marketing Director makes it simple to create email marketing campaigns.
We offer installation and training, we have used Email Marketing Director since 2005
and know the system very well.
We also have the ability to design and send campaigns on your behalf, see some of our
recent work below
Exhibit-UK
One of many campaigns sent out for this
local, international exhibition stand
company.
Exhibit-UK run monthly newsletters and
ad-hoc special offers and information
update emails. Their database tops
200,000 records.
 
Barratt Homes
This is the top part of a much longer campaign
sent to a specific target audience.
Each one of the coloured circles animates as click here
and links to the specific property on the Barratt Homes website.
IT Studio 1
A simple email we designed and sent to our company
database to promote our online quick quote system
Exhibit-UK
more info coming soon...
Ticklist Events
more info coming soon...
Get in contact today; email: design@itstudio1.com,
call 01258 830728 or 07503 196316 for an informal chat.
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