Advert Design

Three things come into play in crafting effective display type:

1. What it says: This is what the actual words are, how they speak the message, and how rapidly they are read and easily interpreted into understanding by the reader. This includes selection of words, punctuation (or implied punctuation) line breaks and voice.

2. Relative Position: This is where it appears in the window of approach, and how it affects the other elements. This also relates to where it begins, and where it ends, as well as its posture. You can have a simply dynamite headline, with absolutely killer type, but if you put it in the wrong place.

3. Relative Size: This is how big the type is in relation to the other elements on the page. Don't believe for a moment that mere size makes a difference -- it doesn't. It has to do with how big the type is and how the sizing affects the window of approach. You can have a simply dynamite headline, with absolutely killer type, but if it is too big or too small.

We work with both large and small companies on advert design. We offer a free pitch for your business, email your brief to design@itstudio1.com and we'll get to work right away.

In the early 1960’s, Volkswagen ran a press advertisement which was later nominated by Advertising Age to be part of the greatest campaign of the 20th Century. It featured a diminutive shot of a Beetle, a great deal of white space and a headline: Think Small. The ad was the antithesis of the “pack ‘em full of features” car ads of the time and stood out because of its simplicity, clarity and persuasiveness. It broke every rule in the book.